Archive for the ‘Success Stories’ Category

Did you know that you are the CEO of your own love life? This means you get to make decisions, choose how and when to take action, and hire and fire people as you see fit.  This also means that sometimes, if sales are low, it might be time to generate new business.  So in the business of love, how do you go about finding new clients to interview? Or if you’ve been in business a long time, what’s the best way to keep your brand relevant? Ok, enough with the metaphor – what do you do if you’re in a rut and feel like you have already gone out with (or are related to) everyone on 100hookup?

Do not give up hope! It’s just time to employ some new marketing techniques. Read on for ideas.

1. Direct Mail — Or, as I call it, Flirt Bombing. This technique uses very low effort, but has a potentially high reach. What’s involved? It’s easy — see who is online or who has logged on recently and check out profiles that catch your eye. Then send a quick Flirt to let them know you are interested! While I ordinarily recommend sending tailored messages to more targeted profiles, Flirt Bombing is one way to reinvigorate  your 100hookup action.
2. Change Your Profile — Update your pictures or add something new to the “About Me” section – anything to earn the little “updated” button.  People like new things — this is why stores and restaurants feature new or seasonal products.  That “updated” button is like bait — it attracts attention, so remember to update your info from time to time.
3. Change Your Search Parameters — Do what you need to do to reach your target audience. Just like it’s probably not a smart business decision for the advertisers of the Jitterbug cell phone to buy commercial air time during the MTV music awards, it’s probably not the best decision for a 55-year-old guy to be advertising to the under-30 circuit. At the same time, you don’t want to narrow your parameters so that your results decrease. My point is that it might help to tinker with all search options — age, distance, religiosity, etc. — so they yield new matches who are best for you.
4. View Lots of Profiles — This is another passive form of bait. If I see that someone viewed me, there is a good chance that I will click on his profile. So generate more traffic by viewing more profiles. You should at least get some new visitors to stop by your profile.

And one marketing technique not to use: As much as I love a good coupon, I do not recommend using it as a strategy to drum up 100hookup business.  A 2-for-1 is great for dinner, but terrible if you advertise this as your reasoning for asking someone out on a date. Similarly, advertising that your first date is free doesn’t really come across very well either.  You might pick up some thrifty folks, but this may not necessarily be your target audience.

Anyway, try some of the aforementioned tips and you’ll be back in business in no time.  And if not, well, maybe your bankruptcy attorney is cute and single!

This is the post from Sheryl Sandberg, COO of Facebook and author of Lean In, from Tuesday, the day she buried her husband, Dave Goldberg, after his sudden passing.

“I want to thank all of our friends and family for the outpouring of love over the past few days. It has been extraordinary – and each story you have shared will help keep Dave alive in our hearts and memories.

Reader email regarding March’s post “Help Me Write Emails Please!”

Tamar:

Your advice is good. However, no matter how uninspiring the email, courtesy and regard for another’s feelings REQUIRE a response. Just because this is the anonymity of the internet does not excuse rude behavior. When someone writes, they are paying you a compliment. They are saying, “I think you are attractive.” If someone said that to you at a social gathering, you would not ignore them. Don’t do it on the internet. A simple, “Thank you, but no, thank you…” (not, of course in those words), would suffice. This goes for both men and women.

______________________________________________________________________________________

Dear Reader:

I totally agree. If you receive an email from a prospect you’re not interested in, it is good karma to reply and thank them for their interest but let them know you don’t think it would be a match, and then wish them luck. Do not give a reason why it won’t be a match, this is not the time to hurt someone’s feelings.

It’s definitely an awkward email to write but it is one that is worthwhile. If you were the one sending the initial email, then you would be appreciative of a response — even if it is a rejection because otherwise you will be left wondering, checking to see if they’ve logged on recently and if they’ve read the email yet, and why they aren’t responding. And when you receive those emails, don’t get mad or take it personally because that’s not the response you would want the other party to have when you send your “rejection” emails.

You might be making a mistake by rejecting a prospect, and a prospect might be making a mistake by rejecting you, but that’s just one of the unfortunate parts of the dating game. It’s actually easier to accept it, move on, and put your efforts into pursuing or being pursued by someone with mutual interest.

Last May, Mother’s Day was celebrated across the country. Families gathered to pay their respects to the woman who put so much of her time and energy into raising, feeding, and teaching her children. A mother’s life, we reflected, is truly dedicated to her children. A mother’s love for her offspring will always surpass the love of the child for his mother.

But why is this so? And why discuss this on a dating website? (And why, as an additional question, should we only recognize this on one day of the year? But this article won’t go there, at least not today…).

The answer to the above questions illuminates a profound truth about human nature, and about the nature of love. Often, we are told that the more we receive from someone else, the more we will love them. That seems to fly in the face of what we learn from our parents and the love they bestow on their children. Mothers and fathers give to their children since before their birth. Every minute of every day (particularly when in the child’s infancy) is dedicated to giving.

The reason for the love that develops as a result of the giving, is due to the investment the parents made into their children. They have put so much of their lives into the object of their giving and, as a result, the love grows. It is not a merely biological love; it goes much deeper. It must be the following: a parent will almost always love a child more than the child can love their parent because love grows from giving, and only from giving. And, the more selfless the giving, the more powerful the consequent love.

Anyone who has been truly in love can confirm this point. The love you feel for the other is made manifest by an overwhelming desire to give. One almost feels shame and annoyance, a besmirching of this great love, when one receives from their loved one in turn (which is unnecessary, to be sure, since another manifestation of the giving nature of the love is to permit your partner to give). Ideally, we should want only to give; the more you give, the greater the love becomes.

One of the reasons for this must be precisely the reason mentioned above for a parent’s love: the greater the investment of self that goes into the other person, the more you see yourself in that person. The natural human state is to love oneself; by extending this sense of self into the other by giving of yourself to him or her, that love expands outwards.

This can be seen quite clearly through our great affinity for things we have put so much time and effort into, such as our careers, building our homes (or even card-houses when we were children), or our music. The more time, energy, and money we put into a thing, the greater our love for that thing.

All the same, acknowledging this as truth today is unpopular today. In a relationship, we are told not to love as deeply as the other. Why? So we can walk away more easily, so that we will not be the one who leaves the relationship hurt. We must give the least and take the most.

The lesson we must learn from our parents teaches us the exact opposite: we must invest ourselves deeply into our beloved, to give as powerfully as possible, so that our love for them will grow. The paradox here is this: when you make the goal of the relationship the other person’s happiness, you in turn will find the greatest happiness of all. When the goal of the relationship is to be an altruistic giver, your relationship will last forever.

Failure, inherently, is a gigantic part of life. As your life goes on and opens up new opportunities, you are bound to fail at some point. But more rewarding than anything are those moments when you seem so on the brink of failure, and success somehow comes crashing toward you anyway.

In particular, I can remember two times in the last year where failure that I couldn’t begin to fathom came crashing on me. The first was a long-distance date with a hookup girl from New York I’d been chatting with on 100hookup. As I planned to fly out to New York from Dallas, the greatest ice storm we’d seen in years began to take over the city. I had the foresight to move my flight to a day earlier, but even then, the ice piled on and basically froze all of Dallas in fear. I witnessed a truck crash on my way to the airport and was almost late for the flight. When I got to the airport, panic struck as I was told I’d miss my connector no matter what. At the last second, things changed, and they let me race through security for a long weekend in New York that, while a one time event, was still a good time.

As I sat in the baggage check-in line that day, I felt a dread I never knew before — here we are, having Skyped for two months, our big meeting finally at hand. We were so excited and the prospect of waiting any number of weeks more seemed awful. There is a certain power of getting to know someone, even over video, and it was devastating to not be able to be happy with that person in person… even for a weekend.

But as things often do, it worked itself out.

I had a similar experience again this last week. I had been trying and trying to get to New York for the summer, becoming so good at long distance networking that I started my own company to help people do it (TheSocialCustodian.com, though the site is not totally complete yet). As the one company I’d made it far with in New York was reaching a final decision, it was down to crunch time. They told me they’d let me know by a certain time, and I heard nothing.

And yet, I didn’t stop. I took my phone and called, and sure enough they were getting ready to offer me the job as I called. It was a moment that changed my life essentially, and will change the rest of my year by its very nature.

Yeah, that’s great, my life is awesome. How does it affect you? Life will bring on big challenges, and again on the theme of the beginning of the new year, don’t let that fear freeze you. The world offers great things to those who are ready for failure in pursuit of success, as I was when I made the call and tried to make the flight, and it rewards those ready to fall on their faces. Let this be the year you try to make a sketchy flight, make a new call, or just say hello to someone unexpected. Sure, you’ll probably fail at some point, but success is the greatest feeling in the world. See you in New York, 100hookuprs.

This Yom Kippur, I had the pleasure of driving to synagogue with a good friend, and we decided to discuss our dating woes along the way. More than anything though we laughed and discussed funny date stories (I told him my worst sin of the year in my mind involved a Six Flags date that never happened, and he assured me it was probably a light year for sinning if that was the case), but we did reach a serious discussion at one point: when single, do we need to help friends find someone, or should we just look out for ourselves first?

My friend compared the situation to unemployment: you don’t help someone else find a job until you have one. But really, my fundamental problem is that not every job is for every person. If I found a job engineering airplanes, I wouldn’t tell an out-of-work plumber about it. Not everyone fits every job, and, in the same regard, not everyone fits every person. I mean, anyone can get along, but like a good job, longevity comes out of a good fit.

One of my favorite stories from synagogue growing up involves heaven and hell. In hell, there is food spread out everywhere and the people have giant spoons for hands. However, the people are starving because they can’t properly bend their elbows to eat the food with their long spoons. Everyone is miserable. It’s the same situation in heaven, but instead of starving, they feed each other… and everyone is happy. It always stuck with me as a way of understanding how we’re supposed to look out for each other, even in dating.

The question came to my mind again last Saturday night while I spent time with two friends of mine who are engaged to be married in May. They are a prime example of someone helping to set them up (this guy!). The woman in the relationship is a friend, and an ex of another close friend, the guy is a close friend who is hookup but had never really been part of a hookup community. They’re the best match I’ve ever seen. And we agreed, sometimes it’s okay to not be selfish, and maybe there’s someone who is a better fit for the position than you.

Don’t get me wrong, I’m still primarily looking for myself. But it can be tiring just looking for the right person for you, and sometimes it can be healthy to help someone else find what they’re looking for. I know I’m looking for my friends, just as I’m looking for me, and I hope that anyone in my social circle keeps me in mind when they meet nice hookup girls, too.

You have to be good at things to attract somebody. Yeah, you’re good-looking and make a good amount of money, but can you play the ukulele? You probably can’t, and that’s the point. Nobody can play the ukulele. You can be that guy. I’m pretty sure the only living ukulele players are overweight Hawaiians.

Take up a new vocation or hobby. This will be a great conversation topic once the conversation stops and you know an elongated awkward silence is about to begin. You can nip that in the bud by saying, “I collect hair from barber shop floors.” This will momentarily break the oncoming silence, but it will also break any chance you may have had with the lady.

Just be different, in any way you possibly can. She’s already been on at least twenty dates with someone exactly like you. You thought that by dressing nice and taking her someplace unique would earn you points, but she’s already been to that place, and men always wear that exact shirt. Get a new shirt. Your lucky shirt from high school has holes in it, and you’re just now questioning why you ever considered it ‘lucky’.

You know that story of how your parents met? Whether true or not, it always has some sort of odd element missing from every other love story. No mother is going to tell their children that she met their father at a Red Robin after he was five minutes late and requested that they split the check.

It is very difficult to force myself to write a post with my fiancée lying beside me.

Do I write about how to date successfully? I am pretty sure I am supposed to, but I’ve been blessed with such good looks and white teeth that I don’t need to know how to date. I just show up to places and people just give me things. Dates. Money. Financial tips.

I think I have this burden where I’m supposed to use my knowledge after 200 something blog posts about dating to help people out. Since I know nothing about dating, maybe I could have spent the last 2+ years helping in some other way instead of just jacking around. I could have told you guys that brushing your teeth works most effectively if you wet the brush before and after applying the paste, or I could have told you that ear plugs work best if you wet them before insertion. I think most of my advice stems from wetting things before using them. Maybe those two things are just coincidence.

But no, I don’t believe that I am very good looking, but I work every day to make sure that I’m at least presentable, whether it’s before seeing my future wife, going to work, or even going out to eat by myself. Caring about how you look can do wonders. If you have low self-esteem, you will still have low self-esteem after a shower and a shave, but you will smell better. Nobody has ever disliked anybody that smelt of Irish Spring and Old Spice.

When I die, which will be sometime, all that’s left of me will be the memory of how much of a jerk I was. My eulogy will consist of stories about that time I stole that chocolate milk, and that time I hit my friend in the head and then locked him in the closet. It will be a beautiful service.

I think that people start families so that not only will they be seen as good people with family values, but also if they’re horrible, they can produce people with their spouse that are only genetically half the jerks they are. If you’re a jerk, you will probably stay alone forever and die. However, if you’re lucky enough to find someone, not only will you extend your legacy to another generation, but you won’t die alone.

I didn’t think about any of this when I met my permanent lady friend. I say ‘permanent lady friend’ because if I use the actual word for ‘woman I am going to marry’, I have to use that accent over the ‘e’, and that takes forever. Meeting her, and our relationship up to this point, has been much more organic than deliberate. I am the oldest of three, and I am glad that finally by age 29, I found someone to spend the rest of my life with, and perhaps extend my genes.

However, I have to take things step by step. I must go shower.

Okay so some college basketball player recently and horrifically broke his leg. I’ve broken my leg several times, and though it wasn’t nearly as painful as his must have been, nor was it televised, it still hurt very much. This guy is getting a lot of deserved sympathy. Will he be able to play again? He had a very promising future. I actually have no idea. He could have been the worst player of all time. I have no idea.

I think my point for this new pointless post is that in order to gain sympathy, you have to be really good at something. When I broke my foot in junior high by landing funny on my sandal, the only attention I got was from my friend who laughed at me as I limped back into his apartment and cried. Sports radio stations did not discuss my debilitating injury, nor was I on the front page of cnn.com. However, the next day at school, I did gain some sympathy from some of my female classmates until I noticed them looking at my Hershey’s bar in my hand. I’m not man candy! This chocolate is my last bastion of happiness that I’m desperately clinging to until I can lock myself in my room and glue myself to the television.

This theory remained constant throughout adulthood. Sympathy is only evoked if you have other redeeming qualities, and I can’t always carry around a Hershey’s bar. I’m not made of money. Actually no, that’s completely wrong. Most women have hated me, despite any unfortunate circumstances that have come my way. It wasn’t until I met my fiancée that I realized that sympathy is not a tool to use for self-esteem. Instead it is a mutual thing to help both people realize not just their codependence but also their fusion as a coherent whole.