Did you know that you are the CEO of your own love life? This means you get to make decisions, choose how and when to take action, and hire and fire people as you see fit.  This also means that sometimes, if sales are low, it might be time to generate new business.  So in the business of love, how do you go about finding new clients to interview? Or if you’ve been in business a long time, what’s the best way to keep your brand relevant? Ok, enough with the metaphor – what do you do if you’re in a rut and feel like you have already gone out with (or are related to) everyone on 100hookup?

Do not give up hope! It’s just time to employ some new marketing techniques. Read on for ideas.

1. Direct Mail — Or, as I call it, Flirt Bombing. This technique uses very low effort, but has a potentially high reach. What’s involved? It’s easy — see who is online or who has logged on recently and check out profiles that catch your eye. Then send a quick Flirt to let them know you are interested! While I ordinarily recommend sending tailored messages to more targeted profiles, Flirt Bombing is one way to reinvigorate  your 100hookup action.
2. Change Your Profile — Update your pictures or add something new to the “About Me” section – anything to earn the little “updated” button.  People like new things — this is why stores and restaurants feature new or seasonal products.  That “updated” button is like bait — it attracts attention, so remember to update your info from time to time.
3. Change Your Search Parameters — Do what you need to do to reach your target audience. Just like it’s probably not a smart business decision for the advertisers of the Jitterbug cell phone to buy commercial air time during the MTV music awards, it’s probably not the best decision for a 55-year-old guy to be advertising to the under-30 circuit. At the same time, you don’t want to narrow your parameters so that your results decrease. My point is that it might help to tinker with all search options — age, distance, religiosity, etc. — so they yield new matches who are best for you.
4. View Lots of Profiles — This is another passive form of bait. If I see that someone viewed me, there is a good chance that I will click on his profile. So generate more traffic by viewing more profiles. You should at least get some new visitors to stop by your profile.

And one marketing technique not to use: As much as I love a good coupon, I do not recommend using it as a strategy to drum up 100hookup business.  A 2-for-1 is great for dinner, but terrible if you advertise this as your reasoning for asking someone out on a date. Similarly, advertising that your first date is free doesn’t really come across very well either.  You might pick up some thrifty folks, but this may not necessarily be your target audience.

Anyway, try some of the aforementioned tips and you’ll be back in business in no time.  And if not, well, maybe your bankruptcy attorney is cute and single!

Hi Tamar,

I wanted to know if you could look at my profile and tell me how to improve it? Or if you see any issues. I really toned it down regarding my interests in green living/organic food and would love your opinion!

-Green Guy

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Hi Green Guy,

After reading your profile it seems that you eliminated nearly all mentions of green living and organic food, and if that is important to you then you need to make that clear. Someone who doesn’t care about their carbon footprint and prefers junk food is not going to be a good match for you and you need to make that clear so you don’t waste either of your time. You don’t have to go into it too much, simply mention in you ‘About Me’ that you are passionate about those two things and would love to meet someone else who is as well.

While you’re at it, here’s a few more tips:

• Add more photos! You only have three — and just the first one shows your face clearly, yet your head is covered and it’s in black and white. Add more pictures of your face! Have a confidant help you out, or email me some options for my feedback!
• Add what you do for a living (you don’t need to add your income level though). By skipping this question your profile comes off as kind of sketchy.
• Tighten your age range. You are 32, you should not be open to dating both 18 and 35-year-olds. 24-35 would be a good age range for you.
• Read over your ‘In My Own Words’ answers and correct any grammar and formatting issues. Prospects can get lost trying to read sentences that don’t flow and it can give off the impression that you are not educated or are inarticulate. The tip here is to go back and proofread your paragraphs after the 100hookup approves them; sometimes changes happen during that process. You should also have someone else proofread your paragraphs to make sure you didn’t skim over anything.

Happy JDating!

I’ve been getting a lot of people complaining about not getting any views, and to that I answer: there’s just no way that’s happening if you’re using 100hookup correctly.

• First, check your settings and make sure your profile is visible. It’s up to you to decide if you want to be visible to non-members, but I suggest you do so.
• Next, complete your profile. If you have photos, but nothing written, or vice-versa (not having photos is always a detriment with online dating, but bad photos could be even worse!), then take the time to finish up your profile.
• Expand your preferences if they are too narrow. If you live in a small town in the middle of nowhere, then your range should be set to a much broader mileage radius then if you live in a major city. Someone who lives in New York City may want to stick to Manhattan for quite some time before extending their range to the other boroughs, then neighboring states.
• Are you going on 100hookup enough? Potential prospects look to see when you’re online. If you haven’t logged in since last week then you’re not active enough. You don’t need to have multiple IM conservations going on simultaneously at all hours of the night, but you should show that you are active by logging on daily.
• Are you sending the right signals? Are you viewing the people who have viewed you? Are you using Flirts and Favorites and Secret Admirer? Have you sent an easy-breezy email? If the answer is “no” to any of these questions then you have some work to do.

If you’re still not getting the results you want, then feel free to email me your profile name and I’ll be happy to review your profile to see if there’s anything glaringly wrong that could be turning off potential suitors.

Your 100hookup profile is likely the website with the most thorough biography of you, so it would behoove you to sync up your other social media sites with it.

Many people tend to Google you once they learn your name… which means that your Facebook, Instagram, and even your LinkedIn profiles need to be consistent. If you talk about being a homebody in your 100hookup profile, then all of your Facebook posts shouldn’t be of you partying. If you say you love your dog, then your Instagram should show some of that love. If you claim to be a successful entrepreneur, then your LinkedIn page should show lots of connections, endorsements and a resume to back it up.

Obviously, the most important thing is to prove that you’re a good and trustworthy person to other singles, so being honest from the get-go and having proof of your integrity is a great start.