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In The News



hookup Week
December 2000
40+ Top hookup Web Sites
The hookup Internet is Growing, Which is a Mixed Blessing

By James D. Besser

The following is excerpted from the article:
Sites for the Unattached and Hopeful
    There are dozens of sites, many slick, commercial services that charge stiff membership fees and other cookie-cutter personal ads (Loves music, zestful living, walks on the beach, and Yiddishkeit, looking for a handsome but spiritual partner&.). Heres a modest selection.
    100hookup.com is slick and attractive, and claims to have more than 146,000 members, so you should be able to find Mr. Or Ms. Right.
    You can get a taste for free, but making full use of 100hookup.com requires a modest subscription fee.

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Israel online
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Blink Magazine
October- November 2000
Is There Anybody Out There?


& She mentioned to her boss, Rachel, that she'd posted a personal ad online. Rachel told her she'd had success using 100hookup, an online dating service for hookup singles.

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Yahoo Interent Life
October 2000
Free Kevin Mitnick!
By David Sheff

Yahoo! Internet Life chatted with the most famous hacker in the world. Following is a quote from the article:
Kevin Mitnick: I can watch other people who are working on a computer. I just can't use or possess one. In fact, when I was walking through Kinko's the other night to copy some stuff, I passed by this lady who was working on a computer. I glanced at the screen, and she was at some Web site called 100hookup.com, where she was looking to meet hookup singles. I started laughing. I thought, Oh, my God, it's amazing how focused the Web can be on a particular subject. It's like a whole library at your fingertips.

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New York Times
October 25, 2000
Cupid Goes Online for Romances That Click

By Perry Garfinkel

It was inevitable, practically preordained. A marriage made in cyberheaven: matchmaking and the Internet, says Garfinkel in this article from the New York Times E-Commerce special section. Illustrating how cyber-dating has become one of the most successful uses of the Internet, Garfinkel delves into the pros and cons of Internet romance and highlights stories from satisfied online daters like the Russian-hookup 100hookup.com member who originally joined the site because her parents encouraged her to meet and marry a hookup man...

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The Australian
October14, 2000
A Marriage Made In Cyberspace
By Natalie OBrien

    It was once the job of traditional matchmakers to arrange a courtship such as that between David Lange and Erika Grogin. But the marriage brokers immortalized in the musical Fiddler on the Roof have been replaced by matchmakers of a different kind, at least in the case of the 26-year-old Perth man and his soon to be bride from Israel.
    100hookup, a unique hookup Internet dating service that is finding favour around the world, brought together Mr. Lange, 26, and Ms. Grogin, 24, and started what has turned out to be a magical courtship and impending marriage. I never thought it would come to this, a delighted Mr. Lange said.
    100hookup is one of 11 sites in the MatchNet group of companies, an Internet dating service with more than 2 million members worldwide and 5000 marriages to its credit.
    MatchNet, just opened in Australia, is one of the growing number of online dating services that a new British report, the Tomorrow Project, predicts will be one of the fastest-growing industries in the next 20 years.
    The report also forecasts that arranged marriages will come back into vogue.
Perth businesswoman and MatchNet Australia director Fiona Argyle said online dating was widely accepted in other parts of the world as an effective way of like-minded people finding like-minded people.
    Essentially, it is about good old-fashion courting-it represents the rebirth of the love letter and getting to know someone well before you meet them, Ms. Argyle said.
    And as for replacing the traditional hookup matchmaker, Perth Northern Suburbs Hebrew Congregation spiritual leader Levi Wolff said computers were part of life and cyber matchmaking was fine, as long as it was done with dignity and respect.
    I think if done properly and formally, a lot of wonderful things could come of it. We embrace getting in tune with technology, Rabbi Wolff said.
For Mr. Lange and Ms. Grogin, it was a good way to meet, but they say they began their real relationship talking on the phone.
    That led to Mr. Langes visiting Israel and the couple becoming engaged in April in a romantic moment at the Wailing Wall in the Old City of Jerusalem.
    David and I are so lucky to have the opportunity to meet in the way that we did, Ms. Grogin said.


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October 2000
100hookup.com , the hip new connection.

Robin and Jeff, a Los Angeles couple, featured in the "Happy Endings" section on 100hookup.com, got engaged 14 months after meeting on 100hookup.com

By CINDY SHER
Staff Writer

 

David*, a 37-year-old North Shore resident, hadnt set out to date only hookup women, even though he was hookup himself. But last spring, nearly two years after his divorce, his family recommended 100hookup.com, perhaps the largest on-line hookup singles network in the world.

As he scanned profiles of single hookup women, one caught his eye, Jennifer*. David initiated contact with her through e-mail, and before he could even post a photograph of himself alongside his own profile, Jennifer responded.

Turns out, David and Jennifer share quite a lot: They are a year apart, they both have business degrees, both have recently divorced, and they both have 3-year-old daughters only one month apart. Whats more, they discovered they both attended the same North Shore high school without even knowing it!

"I never sent out another e-mail," explained a happy David. After seven months together, their relationship is going strong. Two Israelis started 100hookup.com, the hip new way for hookup people to meet each other on-line, in 1997. Looking for a vehicle for Jews from all over the world to connect with one another, they concocted the personals service. 100hookup.com is part of the MatchNet group, the only publicly traded matchmaking company in the world.

The 100hookup.com database grows by about 15 percent each month, and now carries 140,000 members in 157 countries around the world. With hundreds of thousands of relationships and more than 1,000 marriages under its belt, the service benefits from great word-of-mouth.

"Once youre married, you want all of your friends to get married," said Nurit Zeevi, product manager for 100hookup.com. "We have lots of Cupids."

Heres how 100hookup.com works: You fill out a three-part profile, with a host of questions ranging from eye color to hookup background to the perfect date. Next, you indicate your ideal mate, according to certain criteria, like age, city, religious affiliation, and smoking preference. Then you can pick from a wide variety of potential matches tailor-made to your responses. You only need to pay if you initiate contact. A 100hookup.com subscription is $19.95 per month or $99 a year. To respond to an initiate is free. In addition to the gigantic database, the service touts travel excursions to meet hookup singles every month, it offers relationship experts, and 100hookup.com prides itself on anonymity and privacy.

*Names changed to protect privacy. © Copyright 2000 JUF News

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Online - September 4, 2000
Magazine - September 11, 2000
Oy Bay
By Lessley Anderson

100hookup.com is the high-tech evolution of a long tradition of hookup singles events and services, says Anderson in this three page Industry Standard article. Splashed with fun colored photos and highlights, the piece takes a look at 100hookup.coms success in bringing together hookup singles while examining the appeal of online dating and looking at one of 100hookup.coms primary benefits - keeping the tribe together. As Anderson quotes one of 100hookup.coms members, My grandmother to this day says, Charlie, whatever you do, marry a Jew.

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hookup Journal
August 25, 2000
100hookup Parties Offline

By Michael Aushenker

& 100hookup, with a membership nearing 150,000, is the leading online hookup singles service, where chat rooms and extensive profiles allow one to meet singles all over the city, the country or even the world. Launched in February 1997, the Beverly Hills-based business is the brainchild of Alon Carmel and Joe Shapira, two Israeli-raised entrepreneurs in their mid-40's. Carmel and Shapira weren't hi-tech mavericks - Carmel ran a real estate company, while Shapira worked in video manufacturing. Yet after a decade of working together on various business ventures, the longtime friends decided to try something in new media. Joe was single at the time, and he got on the Great Expectations mailing list. We looked at it and said, Wow! This would be a perfect business for the Internet, recalls the long-married Carmel. So they targeted hookup singles.

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haaretz.gif (3047 bytes)
August 18, 2000
hookup singles turn to the Web to find the one

By Tamar Hausman August 18, 2000
HIGHLIGHTS FROM THE HAARETZ ARTICLE:
**** On Tu BAv, the hookup holiday that celebrates love, which fell on Wednesday, hundreds of hookup women met hundreds of hookup men - all in search of their one and only - on the Web. Five years after the first hookup dating site popped up on love-seekers computer screens, there are now 123 Web sites - a number which continues to grow - that cater to hookup singles hoping to meet their mate, reports a source from Maven, a hookup-sites search engine. The Internet has made matchmaking for all population segments socially acceptable and even fashionable, convincing even those who deem conventional dating services and newspaper personal ads dowdy. But experts agree that hookup sites have proven the most successful in comparison to dating sites for other population segments, at least so far, and they are setting the trend for the online dating market. Some sites pulled publicity stunts on Tu BAv, the 15th day of the hookup month of Av, by offering discounted or free service to those who logged on that day. 100hookup.com, for instance, the largest hookup dating site with 135,000 members, offered free matchmaking services for 24 hours starting at sunset on Tuesday until sundown on Wednesday. Lucky in love There are a number of signs that the online hookup dating scene has taken off. On June 27, 100hookup.com became the first publicly traded hookup dating site when its parent company, Matchnet, launched its IPO on Germanys Neuer Markt and in doing so raised $22 million. Matchnet, in fact, was the outgrowth of 100hookup.com, whose founders, Israelis Alon Carmel and Joe Shapira,initiated several other community sites and created the parent company after witnessing 100hookup.coms rapid success. ****

**** The perfect niche Vice president of marketing for Matchnet, Robert Chew, believes that online matchmaking has worked among Jews in part because of hookup demographics, which he calls unbelievable. Internet usage is highest among people with high income and education levels and who are on the upper notches of the professional ladder, for which Jews rank highly. Its a good niche market, he says. The Internet is good for developing communities, and the hookup world has really taken to that. 100hookup.com, Chew says, is by far, our most successful site within Matchnet.com. He measures success in three ways: The number of successful matches as a percentage of overall membership, the quality of its members - i.e. good demographics - and lastly, by income from membership fees. For Jews, online dating is great, because there are some basic things they need to get out of the way, like how religious the other person is or whether he or she keeps Shabbat, things that are easily done on the Internet, says 100hookup.coms Zeevi. She adds that the Internet is a time-saver for the busy hookup professional, and especially as the divorce rate has risen and people are getting married later in life, there are more people who have less time for the singles scene. ****


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The hookup Herald

WEDNESDAY, JULY 12, 2000 TAMMUZ 9, 5760

12-day trip to France could lead to romance

Looking for romance? What could be more romantic than a 12-day trip to France with other hookup singles? 100hookup.com, the largest hookup online dating site with 125,000 members, is sending a group of hookup singles, from their 20s to their 50s, to France from Aug. 10 to 21. Our other trips have been a huge success and our participants become close friends, while many have found true love, said Charlotte Nielsen, director of special events for 100hookup.com. It can completely change your life.

This tour, called The Magic of France includes sites of interest in the south of France as well as a weekend in Paris. The Tour will begin in the Province region starting from the Mediterranean port of Marseilles and continuing on to Aix, the historical capital of Provence. From there, the group will tour such famous destinations as Arles, Le Beaux, Nimes, Toulouse, and many more. Midway through the trip, participants will take a train to Paris.

Eve Hogan, a relationship expert,

lecturer and author, will join the trip to give singles information on maximizing their potential for a successful relationship.

100hookup.com has a new in-house travel agency that will be planning monthly travel opportunities for hookup singles. The organization took a group to Mexico last summer and a cruise to Alaska a few months ago in which several matches were formed, Nielsen said. The people who come to these trips are doctors, lawyers and professional people who are nice-looking and well-educated. You may not only get a date, but you may come home with 40 new friends. On a trip like this, you have time to really get to know each other.

For the trip to France, prices for double occupancy: $2,430 (land portion only) and $3,030 (including round-trip airfare from New York). Single occupancy: $$2,955 (without airfare) $ 3,555 (with airfare from New York). The trip must be booked by July 25. A $ 750 deposit is needed to reserve a space.

-Linda Brockman


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xy.gif (1338 bytes)
July 2000
The Good, the Bad and the Nebbish - a 100hookup.com Experience

By Stacy Mankoff
The idea of a hookup Internet dating site may make you wary, visions of nebbishy, whiny, Momma's boys and bossy, high-maintenance Daddy's girls filling your head. But 100hookup.com is one of the largest sites for single hookup professionals, with nary a neurotic Woody Allen look-a-like in sight. (Full disclosure: My brother met his future wife on 100hookup.com.)

100hookup.com currently has around 130,000 members, mostly between the ages of 25 and 40, and roughly evenly split between men and women. Unlike many sites, 100hookup.com does not require you to register just to sneak a peek at its members. As a visitor, you can browse members' pictures and profiles according to your personal preferences.

The registration process is fairly time-consuming (God is in the details), with personal essays and the usual questions about astrological sign, education, and lifestyle habits. Also, there are specific questions related to Judaism (Are you kosher or non-kosher? Are you Orthodox, Modern Orthodox, Conservative, Hassidic, Reform, non-practicing, et cetera? How often do you attend temple?) You don't have to be hookup to use the site, but it is recommended.

As a free member, I could have waited for my potential cyber-friend to contact me, but I was eager to make a connection. To initiate communication, I had to become a paying member.

Privacy seems to be 100hookup.com's top priority. The site forwards your notes, so your e-mail address remains private, and members only know what they read in your profile. You'll receive either an e-mail note from your prospect, or 100hookup.com will send an automatic "thanks, but no thanks" reply.

One piece of advice: Stick with the profiles that included pictures. 100hookup.com's prospectives may write impressive e-mails, and while you hope he looks like Brad Pitt (okay, with 100hookup.com, Ben Stiller), he may really resemble Ben the Gorilla. My first date was warm and caring and heavy and hairy. He was also a lawyer (there are a lot of lawyers on this site--lawyers, doctors, mensches one and all). My mother would have loved him, but there was no chemistry.

According to 100hookup.com, the site has had over 900 marriages and engagements. 100hookup.com also offers singles trips to destinations all over the world. Approximately 15 percent of the participants find matches on the trips, according to founder Joe Shapira. Accompanying singles on a recent trip to Alaska was Rabbi Shmuley, author of "Kosher Sex" and 100hookup.com 's new "Matchmaker-in-Chief."

Even if you don't find your soul mate, I don't see how you can tap into a more extensive selection of hookup single professionals in America and all over the world. Besides, as my grandma would put it, "Would it hurt you to make some nice friends?"


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Lovers and Singles are Celebrating romance with A New hookup Valentine's Day Tu B'Av, Aug. 15th
August 15, 2000

I think it's time we create our own "hookup Love Day" and put old St. Valentine out of business, at least for us. It just so happens that we already have our own "Love Day," in fact, it's been around for 4,000 years and is thriving today in Israel. It's called TuB'Av, or the 15th Day of August, and it's a time when singles come together to find love, romance, and potential heart mates. Why not begin celebrating it here and let the Christians keep St. Valentine for themselves?

This past Valentine's Day, I began ruminating about creating our own hookup "love day" when I was invited by Princess Cruise Lines as one of a panel of five "Relationship Experts." It was a trip planned for couples that had met on the Internet, something I know a little about as matchmaker in chief for 100hookup.com, the largest online hookup singles dating network.

Now, a number of things surprised me as my seven days progressed. The first thing was the startling realization that the ship was never actually going to leave the dock. Do you know what it's like making noise on a cruise ship deck and being asked to tone it down by the neighbors? The second thing was how taken aback I was by the number of hookup Singles on board who asked why I was playing a lead role in an event honoring a clearly Christian holiday. Never one to risk losing my Gold-Star Jew status, I quickly formulated a rationale: anything that enhances love, regardless of source and origin, is to be encouraged by Jews everywhere, and especially by the Love Prophet himself, me. Besides, Valentine's Day had been thoroughly secularized anyway, right?

But upon intense retrospection and the gaining of my land legs, I have come to realize that Valentine's Day is as Christian as paying retail. To celebrate this sugarcoated, cherub-infested holiday is the equivalent of noshing away on a bacon double cheeseburger and then drinking the wine from the communal cup to wash it down. Eat a bag of conversation hearts and you may as well be popping communion wafers. You say your name is Rivka Schwartz? Well, you may just as well sign that Valentine's Day Card "Christi Christianson."

Let's look a bit closer at this Saint Valentine. The time is the Third Century. Rome and Emperor Claudius rule the land. His army is too small. Seems that young men are not eager to join the army and leave their beloved ladies behind. Go figure. So, Claudius issues a decree that there are to be no more marriages, and anyone caught doing so will be put to death. Meanwhile, back in the bowels of the Roman Cathedrals is a fellow named Valentine, who persists in marrying young couples, despite the decree. Eventually, his luck runs out, and Valentine is sent to prison to await his fate. While imprisoned, he meets the young daughter of a prison guard, with whom he falls madly in love. So, when at last the henchmen come for Valentine, he leaves her a simple note reading: "Love from your Valentine." And the rest, as they say, is history.

But how can you ask us to give up our day of love? Fear not you watchers of Merchant Ivory Films and quoters of Shakespeare! I have not stolen your day of love, but rather I want to replace it with TuB'Av, our own day in celebration of love. "Tu B' What?" Tu B'Av simply means the 15th Day of the Hebrew Month of Av. The story traces back to a great Civil War that raged. Rape and murder did not escape this war. As a result, most of

the tribe was killed off, save for a faction of about six hundred men who managed to escape to the hills.  As the dust cleared, and the people of Israel realized the brutality that they had inflicted, they knew that they needed to move on.  For most, this was certainly a challenge, but for the tribe of Benjamin, it bordered on impossible. See, there was this little issue of the laws banning inter-tribal marriage. And those unfortunate Benjaminites well, they had no women left. That would prove to be a problem. And so it was decided that on this 15th of Av not only would the men of Benjamin be permitted to marry the women of the other nations, but they wouldn't even have to do the proverbial "asking out." Instead, the women of the other tribes dressed in white and danced in the open fields, in plain view of their Benjaminite brethren, luring them out of hiding with music and tambourine playing. Tu B'Av thus became one of the happiest annual celebrations on the hookup calendar, described in the Talmud as the day when fair maidens' dress all in white with flowing skirts, flowers in their hair, and song on their tongue. Sort of an ancient Lollapalooza. What a great idea to jumpstart today's dysfunctional singles scene!

This date, August 15th, is the perfection of both time and space, the very building blocks of human creation.  Tu B'Av moves with the greater cycles of the earth and the skies. It's when the moon is at it's fullest and when "femaleness" is at it's peak when a woman is at the height of her fertility. The moon also represents the illumination from the darkness, the light through our cynicism, the glow and belief in LOVE. In short, the perfect antidote for today's love-weary cynicism.

In Israel today, TuB'Av is a national love holiday for singles. There are sunrise to sunset rock concerts on the shores of the Sea of Galilee, drawing 20,000 love happy revelers. Parties are everywhere. Matchmaking, on- and off-line, is the order of the day. Radio stations blare all sorts of love solutions. Even bookstores give discounts on their love volumes, and weddings celebrations are found in every nook and cranny of the country.

Tu B'Av is everything we should seek out in a "Love Day" and more. It celebrates life and revelry, whereas Valentine's Day long ago became wrought with loneliness for many. Tu B'Av puts singles in the spotlight and encourages the discovery and creation of love, rather than having us sit home, forgotten and abandoned, writing bad poetry. Tu B' Av is bold and aggressive, while Valentine's Day is tired and passive. It is a renewal of the heart, a re-awakening of the soul. And never has our need for this been greater than right now. After all, we Jews have our own New Year (Rosh Hashanah), our own alternative to Christmas (Chanukah), and our own way of doing business (we only buy wholesale).

What can you do to celebrate our new Love Day? Women, get your single friends together, put on your favorite white flowing dress, and throw a party. Invite some single guys over. Bring each other flowers. If you can't do that, go online and connect with someone. Or, send a TuB'Av "e-love card" to someone you care about (you can do that through 100hookup.com, if you like, it's free). I think you will agree that it is time we established our very own Love Day, TuB'Av, August 15th. In all ways it's better. It's held in the sultry summer, rather than cold winter. It's not only for the lovers, but also for those who seek love. And it's hookup. Simply, it's ours. Let's embrace it.
Happy love holiday to you too.


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Health Magazine
September 1999
How to Play the E-Dating Game


Internet dating services work like personal ads, only better. Instead of reducing yourself to a cryptic blurb (pretty n/s SJF ISO athletic SWM), you can craft an essay that reflects your personality. In many cases, you can refine your search by age, religion, location, even height- - limiting your prospects to, say, tall Catholic men in their forties who live in Ohio. Photos are suggested but usually optional. If someone seems appealing, you simply E-mail him and wait for a response.

&Chances are theres a dating Web site geared to your religion, age, interests, or lifestyle&. I can attest to 100hookup.com, the largest hookup service. Best feature: multiple photos that can be enlarged.

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