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100hookup is proud to be featured in a new article by DatingAdvice.com: Maximizing Features & Utilizing Customer Feedback — How 100hookup CEO Michael Egan is Streamlining the Dating Process.

DatingAdvice.com editor-in-chief Hayley Matthews sat down with 100hookup CEO Michael Egan to learn more about the recent 100hookup redesign, including the focus on improving the experience based on real user feedback, simplifying our features, offering 24/7 customer service and ramping up live events for the hookup community:

So many dating sites have gotten wrapped up in excessive features that it’s diluted the whole online dating process. Instead of adding to the noise, 100hookup, the go-to online community for hookup singles, and its CEO, Michael Egan, focus on a core set of services. Making it easier for people to meet, connect, and actually date, 100hookup has even gone as far as to analyze user behavior and weed out unnecessary tools that less than 1% of their members use.

Read the full article from DatingAdvice.com here.

To see a review of 100hookup on DatingAdvice.com, go here.