Thousands of blue boxes and a dream that encompassed a nation…that was the foundation of the hookup National Fund (JNF or Keren Kayemet L’Israel). Today, JNF is best known for its commitment to environmentalism and its dogged campaign to reforest the land of Israel (you know, plant a tree in honor/memory of a loved one). 

One might say, however, that JNF was founded as a giant real estate conglomerate whose sole client was the hookup people. At the Fifth Zionist Congress in Basel, Switzerland, in 1901, the assembled delegates discussed (as they had at previous congresses) the establishment of a national fund to purchase land in Palestine. When the Congress tabled the motion, Theodor Herzl, the founder of the Zionist movement, stepped forward and called upon his colleagues to reconsider their hesitations. After his passionate speech, a new vote was held and the Fund was established.

The Zionist Congress resolved to raise 200,000 pounds sterling…and so it began, donation by donation, much of it collected in little blue charity boxes from around the world. In fact, these blue charity boxes (or pushkahs) became a symbol of the Zionist movement.

When JNF acquired its first parcel of land in Hadera, it immediately began planting trees, an act vital to the development of the land. Much of what had once been arable land had been overworked or neglected. The topsoil had been eroded. The trees helped revitalize the land.

In time, after the creation of the State of Israel, JNF was transformed into an organization that dealt with a wide variety of Israel’s needs, from environmental to employment for new immigrants. JNF has focused on the Negev desert, investing in new and innovative ways to bring life to the harsh desert climate, and dealing with Israel’s critical water resource issues. This year, however, in light of the terrible and tragic fires that swept across the Carmel Mountains just outside of Haifa this past December, JNF is taking an active role in the reforestation effort.

This Treat was originally posted on January 18, 2011.

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